Japanese botanical hair science
Clinical Results
Clinical study — Defy Gray Hair Serum, measured over treatment period
Root Vanish Collection
22 botanical ingredients infused into every formulation
Touch Up
Precision temporary color.
From $48
Protect
Daily protection and hydration.
From $48
The Evidence
"It dyed my hair properly, and it left it smooth and silky without feeling rough. Even when using it with wet hands, the color doesn't stay on my hands."
Hair Color Shampoo
"After about two weeks, my hair has started to grow back. The roller applicator allows for direct application to the areas I was concerned about."
Scalp Hair Essence
"It has no odor or irritation and feels just like a regular treatment while still dyeing well. The color becomes more distinct after a couple of uses."
Hair Color Treatment
Root Beauté Collection
Smart-aging scalp care to reset and revive
Promote
Stimulates hair growth at the follicle.
From $65
Purify
Unclogs follicles for full, healthy growth.
From $43
Cleanse
Gentle daily balance for scalp health.
From $38
Nurture
Hydrating scalp and hair strengthening.
From $42
Your Routine
Our AI-powered hair quiz analyzes your unique needs to recommend a tailored ritual, personalized to your hair and scalp.